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Customer Experience

Less is More: The Power and Unrealized Value of Simplicity

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By U. Romain
U. Romain
Nov 08

We’ve all heard the saying, “One man’s trash is another man’s treasure.” However, when it comes to business, unnecessary extras often end up in the trash. Businesses frequently add bells and whistles to their products and services, hoping to differentiate themselves from competitors. While these additions might seem appealing, they often fail to add real value. Let’s explore how these extras, or trash, are perceived by customers and how to avoid them.

Read more: Less is More: The Power and Unrealized Value of Simplicity

Customer Experience

Using the Customer's Name to Enhance the Customer Experience

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By U. Romain
U. Romain
Oct 16

In today’s competitive marketplace, where consumers have access to almost anything imaginable at their fingertips, creating memorable customer experiences is essential for businesses looking to stand out. This is true for both brick and mortar establishments as well as online enterprises.

Read more: Using the Customer's Name to Enhance the Customer Experience

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